By encouraging long hours she's asking employees to volunteer for superexploitation.
Invisible to her. The category of exploitation itself is absent from her ideological universe, the good liberal whose politics are cultural, lacking grounding in or insight into class. Are her loyal staff compensated for loss of their home lives? Hardly.
But let's take that back. She uses company money to buy them frozen yogurt twice a month, and free coffee from Peet's the alternate weeks. Here, she says. Thank you for the gift of your life. Have a frozen yogurt on me.